Post by nadinenadine on Mar 7, 2024 8:24:04 GMT
Storytelling is communication with a high emotional value . As the term suggests, it is a story of the brand in which consumer needs , which go beyond the concrete functions of the product, are represented and stimulated. It starts from a dimension that is integral to the human being: the one in which stories are told , activating a dimension of the fantastic that leads to going to places of the imagination: with a high emotional level, therefore. The user , in storytelling, becomes the protagonist of the narrative: this also in an innovative way that wants the person at the center of the process, no longer the company, as it was in traditional marketing. What is the role of the brand? The hero 's : the most compelling and engaging. The emotions aroused are strong and this happens in a dimension of sharing the story which brings with it a strong identification. The engagement effect, if constantly nurtured, proves to be persistent and long-lasting.
Examples of emotional marketing We offer you three examples of historical campaigns created in the name of Emotional Marketing. The first sees the French brand Louis Vuitton at the center , which often uses this type of strategy. At the center of the advert we find the Oscar-winning actress Emma Stone, historical muse of the maison, who becomes the face of the Coeur Battant perfume . In addition to Loan Phone Number List various elements that recall luxury, a typical feature of the brand's brand identity, there are many factors that evoke emotions, pushing people to dream and desire the products offered. To want to become part of history. The second case study we bring to your attention is that of a 2019 Ireland Tourism advertisement . The title is already emotional in itself: Ireland. Straight to the heart . A couple is shown moving with heart rate monitors so as to have memory of the moments that remain most imprinted in the memory. It therefore connects the travel experience that the Irish landscape arouses to the emotions that people experience when they experience it. A very effective descriptive solution.
The third example takes inspiration from cinema and is quite recent. This is the film Barbie , which not only grossed a lot at the box office, but also increased sales of the famous doll exponentially. All this by conveying positive and very current messages of the brand, bringing its history to the fore. Thanks to the choice not only of the performers but of the director: the name of Greta Gerwig was undoubtedly a bold but winning choice. Conclusions Emotional Marketing is one of the fields that has seen the most interesting innovations in the era of digital communication, thanks to the fact that it is a sort of crossroads where different studies, techniques and strategies come together. Its creation requires specific and transversal skills, just like those that can be found in a web agency : a team where the two aspects of emotional intelligence mentioned at the beginning find complementarity. In this way it is possible to create digital solutions tailored to the company, creative and capable of offering concrete results in the short and long term.
Examples of emotional marketing We offer you three examples of historical campaigns created in the name of Emotional Marketing. The first sees the French brand Louis Vuitton at the center , which often uses this type of strategy. At the center of the advert we find the Oscar-winning actress Emma Stone, historical muse of the maison, who becomes the face of the Coeur Battant perfume . In addition to Loan Phone Number List various elements that recall luxury, a typical feature of the brand's brand identity, there are many factors that evoke emotions, pushing people to dream and desire the products offered. To want to become part of history. The second case study we bring to your attention is that of a 2019 Ireland Tourism advertisement . The title is already emotional in itself: Ireland. Straight to the heart . A couple is shown moving with heart rate monitors so as to have memory of the moments that remain most imprinted in the memory. It therefore connects the travel experience that the Irish landscape arouses to the emotions that people experience when they experience it. A very effective descriptive solution.
The third example takes inspiration from cinema and is quite recent. This is the film Barbie , which not only grossed a lot at the box office, but also increased sales of the famous doll exponentially. All this by conveying positive and very current messages of the brand, bringing its history to the fore. Thanks to the choice not only of the performers but of the director: the name of Greta Gerwig was undoubtedly a bold but winning choice. Conclusions Emotional Marketing is one of the fields that has seen the most interesting innovations in the era of digital communication, thanks to the fact that it is a sort of crossroads where different studies, techniques and strategies come together. Its creation requires specific and transversal skills, just like those that can be found in a web agency : a team where the two aspects of emotional intelligence mentioned at the beginning find complementarity. In this way it is possible to create digital solutions tailored to the company, creative and capable of offering concrete results in the short and long term.